Descripción
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Customer evolution and changes in consumers, determine the fact that the quality of the interface between marketing and sales may represent a true competitive advantage for the firm. Building on multidimensional theoretical and empirical models developed in Europe and on social network analysis, the organizational interface between the marketing and sales departments of a multinational high-growth company with operations in Argentina, Uruguay and Paraguay is studied. Both, attitudinal and social network measures of information exchange are used to make operational the nature and quality of the interface and its impact on performance. | |
Internacional
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Si |
Nombre congreso
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The 15th Biennial World Marketing Congress |
Tipo de participación
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960 |
Lugar del congreso
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Revisores
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Si |
ISBN o ISSN
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0-939783-15-0 |
DOI
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Fecha inicio congreso
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20/07/2011 |
Fecha fin congreso
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23/07/2011 |
Desde la página
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924 |
Hasta la página
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933 |
Título de las actas
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The 15th Biennial World Marketing Congress |