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Descripción
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| The user centric media is based on how the content or services are created or exchanged but also relies on the knowledge of the user media exchange patterns to assess content creators and service providers, professional and nonprofessional, to create the content or provide the services that addresses the consumers¿ desires, creating a novel perspective of media consumption behaviour where social interaction is key in every part of the media chain. Different technologies are emerging as enablers of this user centric media scenario. The broadband-broadcast-mobile network convergence and the proliferation of user terminals will master, in a user centric media environment, the real media Media technologies are evolving from the professional creation to user consumption and to an acttive participation and interaction from the user that starts to create user generated content in a variety of convergent network and devices. revolution. In the technical field one of the key technologies to track the social change is the extension of audience measurement extended to new convergent media services and applications. The development of mechanisms to address and assess new business models produced by this new challenge requires the development of new audience measurement mechanisms based on a reliable architectural model and a consistent data model. | |
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Internacional
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Si |
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JCR del ISI
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Si |
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Título de la revista
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J COMMUN NETW-UK |
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ISSN
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1447-4739 |
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Factor de impacto JCR
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0,027 |
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Información de impacto
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Volumen
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1-2 |
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DOI
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Número de revista
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1 |
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Desde la página
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34 |
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Hasta la página
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38 |
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Mes
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DICIEMBRE |
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Ranking
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