Memorias de investigación
Artículos en revistas:
Factors required for mobile search going mainstream
Año:2012
Áreas de investigación
  • Ingenierías
Datos
Descripción
Purpose ? This article aims to review the technological and socio-economic conditions which will influence the development of the mobile search market. Design/methodology/approach ? An expert workshop with academics, industry representatives and market analysts was organised to discuss and analyse the results of an online survey of techno-economic and socio-economic aspects concerning the evolution of mobile search. Findings ? Despite clear positive signs, forecasted great expectations around mobile search are not yet supported by economic market evidence. Substantial development work for creating new applications ripe for the mass market is still needed, although there seems to be no fundamental technological barrier to that. Location-based services, augmented reality, real-time information search, and social network search and recommendations, have been identified as some of the key trends that may shape the future of mobile search. User demand for innovative mobile search-based applications is largely taken for granted, but experts lack a clear view on suitable business models that would allow for sustainable economic development. Originality/value ? Innovating is not only inventing. Understanding what drives customers? willingness to use ? and to pay for ? a product or service is essential in order to design appropriate services and introduce these innovations to the market. There is a growing literature on mobile search-related technology, but the market context is largely unexplored.
Internacional
Si
JCR del ISI
Si
Título de la revista
Online Information Review
ISSN
1468-4527
Factor de impacto JCR
0,939
Información de impacto
Volumen
Vol. 36
DOI
10.1108/14684521211287918
Número de revista
6
Desde la página
846
Hasta la página
857
Mes
ENERO
Ranking
COMPUTER SCIENCE, INFORMATION SYSTEMS 66/135 (SCI)
Esta actividad pertenece a memorias de investigación
Participantes
  • Autor: José Luis Gómez-Barroso UNED
  • Autor: Margherita Bacigalupo IPTS
  • Autor: Stavri G. Nikolov IPTS
  • Autor: Ramón Compañó IPTS
  • Autor: Claudio Antonio Feijoo Gonzalez UPM
Grupos de investigación, Departamentos, Centros e Institutos de I+D+i relacionados
  • Creador: Grupo de Investigación: Ingeniería Óptica
  • Centro o Instituto I+D+i: Centro de Domótica Integral, CEDINT
  • Departamento: Señales, Sistemas y Radiocomunicaciones