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Characterizing and modeling an electoral campaign in the context of Twitter: 2011 Spanish Presidential election as a case study
Año:2012

Áreas de investigación
  • Física química y matemáticas

Datos
Descripción
Transmitting messages in the most efficient way as possible has always been one of politicians' main concerns during electoral processes. Due to the rapidly growing number of users, online social networks have become ideal platforms for politicians to interact with their potential voters. Exploiting the available potential of these tools to maximize their influence over voters is one of politicians' actual challenges. To step in this direction, we have analyzed the user activity in the online social network Twitter, during the 2011 Spanish Presidential electoral process, and found that such activity is correlated with the election results. We introduce a new measure to study political sentiment in Twitter, which we call the relative support. We have also characterized user behavior by analyzing the structural and dynamical patterns of the complex networks emergent from the mention and retweet networks. Our results suggest that the collective attention is driven by a very small fraction of users. Furthermore, we have analyzed the interactions taking place among politicians, observing a lack of debate. Finally, we develop a network growth model to reproduce the interactions taking place among politicians.
Internacional
Si
JCR del ISI
Si
Título de la revista
Chaos
ISSN
1054-1500
Factor de impacto JCR
2,076
Información de impacto
Volumen
22
DOI
10.1063/1.4729139
Número de revista
2
Desde la página
023138-1
Hasta la página
023138-7
Mes
JUNIO
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  • Creador: Grupo de Investigación: Grupo de Sistemas Complejos
  • Departamento: Física y Mecánica Fundamentales y Aplicada a la Ingeniería Agroforestal