Observatorio de I+D+i UPM

Memorias de investigación
Research Publications in journals:
Barriers and drivers for non-shoppers in B2C e-commerce: A latent class exploratory analysis
Year:2013
Research Areas
  • Business organisation
Information
Abstract
The barriers and drivers of e-shopping, as well as segmentation and behavior of e-shoppers, have been long studied in the last two decades, but the behavior of non-shoppers in business-to-consumer (B2C) e-commerce is still an open field for research which has seldom been dealt with. Our exploratory study has as its main objective the classification of non-shoppers in B2C e-commerce based on the barriers which keep deterring them from purchasing on the Internet and the drivers which might lead them to engage in e-shopping. In order to achieve this goal, data was gathered from 1499 Spanish respondents from a nationwide household panel survey. The responses were analyzed using a latent class analysis (LCA) approach and the results show four different types of non-shoppers based on the barriers for online shopping, while six different groups were identified based on the drivers to start shopping on the Internet. Implications for research and practice from the findings of the study are discussed in the final section.
International
Si
JCR
Si
Title
Computers in Human Behavior
ISBN
0747-5632
Impact factor JCR
2,273
Impact info
Datos JCR del año 2013
Volume
29
10.1016/j.chb.2012.01.024
Journal number
2
From page
314
To page
322
Month
MARZO
Ranking
27/126 (Q1) en PSYCHOLOGY, MULTIDISCIPLINARY
Participants
  • Autor: Santiago Iglesias Pradas (UPM)
  • Autor: Felix Jose Pascual Miguel (UPM)
  • Autor: Angel Hernandez Garcia (UPM)
  • Autor: Jose Julian Chaparro Pelaez (UPM)
Research Group, Departaments and Institutes related
  • Creador: Centro o Instituto I+D+i: Centro de Domótica Integral, CEDINT
S2i 2020 Observatorio de investigación @ UPM con la colaboración del Consejo Social UPM
Cofinanciación del MINECO en el marco del Programa INNCIDE 2011 (OTR-2011-0236)
Cofinanciación del MINECO en el marco del Programa INNPACTO (IPT-020000-2010-22)