Observatorio de I+D+i UPM

Memorias de investigación
Research Publications in journals:
Extrinsic Benefits and Perceived Quality as Determinants of Perceived Satisfaction: An Application to a B2C Repurchase Model
Year:2013
Research Areas
  • Marketing psychology and consumer behavior psychology,
  • Electronic trade
Information
Abstract
This study presents a B2C electronic commerce repurchase model, introducing current purchasing habits and satisfaction as determinants, explained in terms of the extrinsic benefits and perceived quality. To carry out the study, a survey was carried out among 1307 Spanish users from a household panel; the results from the survey have confirmed the proposed predictive model, which gives an explanation of 61.4 percent of the repurchase intention. Data was analysed by the partial least squares (PLS) method for validation and predictive ability assessment. The results confirm all hypotheses, including a significant influence of extrinsic benefits and perceived quality on satisfaction. The most significant conclusion was that B2C electronic commerce managers need to achieve high levels of satisfaction from Internet purchasers by enhancing perceived quality and perceived benefits obtained. On the discussion of results, the authors offer some hints in order to achieve this goal.
International
Si
JCR
No
Title
Communications in Computer and Information Science
ISBN
1865-0929
Impact factor JCR
Impact info
Volume
278
10.1007/978-3-642-35879-1_11
Journal number
From page
98
To page
106
Month
SIN MES
Ranking
Participants
  • Autor: Alberto Urueña Lopez (UPM)
  • Autor: Santiago Iglesias Pradas (UPM)
  • Autor: Angel Hernandez Garcia (UPM)
Research Group, Departaments and Institutes related
  • Creador: Grupo de Investigación: Innovación, Propiedad industrial y Política tecnológica (INNOPRO)
  • Centro o Instituto I+D+i: Centro de Domótica Integral, CEDINT
  • Departamento: Ingeniería de Organización, Administración de Empresas y Estadística
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