Observatorio de I+D+i UPM

Memorias de investigación
Book chapters:
Adoption of Mobile Video-Call Service: An Exploratory Study
Year:2013
Research Areas
  • Marketing psychology and consumer behavior psychology,
  • Mobile phone
Information
Abstract
The main results from the study confirm the influence of the variables from Technology Acceptance Model ?perceived ease of use and perceived usefulness? and of perceived compatibility on the adoption of this service. Although self-expressiveness was also found to be an antecedent of perceived usefulness, all other variables ?personal innovativeness, subjective norm, perceived behavioral control, perceived cost, and perceived quality of service? were found to have no influence on the adoption of mobile video-calls. Other important findings are the critical role played by perceived usefulness, the existing gap between attitudes, intentions and actual use, and the role of perceived cost in the adoption of mobile video-call. Other findings and recommendations for future research are also discussed.
International
Si
10.4018/978-1-4666-1939-5.ch003
Book Edition
1
Book Publishing
IGI Global
ISBN
9781466619395
Series
Book title
Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy
From page
49
To page
72
Participants
  • Autor: Angel Hernandez Garcia (UPM)
  • Autor: Angel Francisco Agudo Peregrina (UPM)
  • Autor: Santiago Iglesias Pradas (UPM)
Research Group, Departaments and Institutes related
  • Creador: Grupo de Investigación: Innovación, Propiedad industrial y Política tecnológica (INNOPRO)
  • Centro o Instituto I+D+i: Centro de Domótica Integral, CEDINT
  • Departamento: Ingeniería de Organización, Administración de Empresas y Estadística
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