Observatorio de I+D+i UPM

Memorias de investigación
Communications at congresses:
Diferencias y relaciones entre los Intangibles: Identidad, Imagen y Reputación Organizacional
Year:2013
Research Areas
  • Education,
  • Contexts and general educative processes,
  • Educative system and educative institutions
Information
Abstract
The main objective of this research is to review in the academic literature the terms Corporate Identity, Corporate Image and Organizational Reputation in an effort to condense and organize the existing knowledge in the field of business, in order to help clarify the ambiguity that is generated when using these terms in business and academic circles as manifested by the resistence of problems in identifying the differences among them. The methodology followed consists of a strategy which corresponds to a non-experimental descriptive design, which uses three criteria to review the state of the art. This approach can help identify a set of aspects that are considered to have been insufficiently addressed in the studies conducted to date, in order to contribute to the accurate differentiation of the terms.
International
Si
Congress
LACCEI-2013
960
Place
Cancún, Mexico
Reviewers
Si
ISBN/ISSN
978-0-9822896-6-2
Start Date
14/08/2013
End Date
16/05/2013
From page
1
To page
10
Innovation in Engineering, Technology and Education for Competitiveness and Prosperity
Participants
  • Autor: Carlos Rodriguez Monroy (UPM)
  • Autor: Yilsy Núñez Guerrero
Research Group, Departaments and Institutes related
  • Creador: Grupo de Investigación: Ingeniería de la Calidad Alimentaria
  • Departamento: Ingeniería de Organización, Administración de Empresas y Estadística
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