Observatorio de I+D+i UPM

Memorias de investigación
Research Publications in journals:
It's never the same: the role of homogeneity in online services
Year:2014
Research Areas
  • Business organisation
Information
Abstract
This research aims to study the differences between services sold on the Internet, based on their degree of homogeneity. While travel services are mostly sold online, other customizable services do not enjoy the same success. We carry out an empirical study based on declared intentions, risk perceptions, and actual purchasing behavior. The main findings show that: the degree of homogeneity is an adequate segmentation variable for online services; homogeneous services seem more suited to e-commerce than non-homogeneous services; a relation exists between perceived risk and intention to buy services online; and the scope of some traditional classification variables needs narrowing.
International
Si
JCR
Si
Title
Service Business
ISBN
1862-8516
Impact factor JCR
0,878
Impact info
ARTICULO PUBLICADO EN LA REVISTA SERV BUS EN EL AÑO 2014: - INDICE DE IMPACTO (JCR 2013): 0,878
Volume
8
10.1007/s11628-014-0249-7
Journal number
3
From page
453
To page
464
Month
SEPTIEMBRE
Ranking
SEGUN JCR 2013: - LUGAR QUE OCUPA EN EL AREA DE "BUSINESS": 0072/0110 (Q3) - LUGAR QUE OCUPA EN EL AREA DE "MANAGEMENT": 0112/0172 (Q3)
Participants
  • Autor: Angel Francisco Agudo Peregrina (UPM)
  • Autor: Felix Jose Pascual Miguel (UPM)
  • Autor: Jose Julian Chaparro Pelaez (UPM)
Research Group, Departaments and Institutes related
  • Creador: Grupo de Investigación: Innovación, Propiedad industrial y Política tecnológica (INNOPRO)
  • Centro o Instituto I+D+i: Centro de Domótica Integral, CEDINT
S2i 2020 Observatorio de investigación @ UPM con la colaboración del Consejo Social UPM
Cofinanciación del MINECO en el marco del Programa INNCIDE 2011 (OTR-2011-0236)
Cofinanciación del MINECO en el marco del Programa INNPACTO (IPT-020000-2010-22)