Observatorio de I+D+i UPM

Memorias de investigación
Research Publications in journals:
Efficiency analysis of Information Technology and Online Social Networks management: An integrated DEA-Model Assessment
Year:2014
Research Areas
  • Electronic technology and of the communications,
  • Economic analysis
Information
Abstract
This paper analyses the relationship between productive efficiency and online-social-networks (OSN) in Spanish telecommunications firms. A data-envelopment-analysis (DEA) is used and several indicators of business ?social Media? activities are incorporated. A super-efficiency analysis and bootstrapping techniques are performed to increase the model?s robustness and accuracy. Then, a logistic regression model is applied to characterise factors and drivers of good performance in OSN. Results reveal the company?s ability to absorb and utilise OSNs as a key factor in improving the productive efficiency. This paper presents a model for assessing the strategic performance of the presence and activity in OSN.
International
Si
JCR
Si
Title
Information & Management
ISBN
0378-7206
Impact factor JCR
1,663
Impact info
Datos JCR del año 2012
Volume
51
http://dx.doi.org/10.1016/j.im.2014.05.009
Journal number
6
From page
712
To page
725
Month
SEPTIEMBRE
Ranking
Participants
  • Autor: Margarita Martinez Nuñez (UPM)
  • Autor: Waldo Saul Perez Aguiar (UPM)
Research Group, Departaments and Institutes related
  • Creador: Grupo de Investigación: Economía y Sostenibilidad del Medio Natural
  • Departamento: Ingeniería de Organización, Administración de Empresas y Estadística
S2i 2020 Observatorio de investigación @ UPM con la colaboración del Consejo Social UPM
Cofinanciación del MINECO en el marco del Programa INNCIDE 2011 (OTR-2011-0236)
Cofinanciación del MINECO en el marco del Programa INNPACTO (IPT-020000-2010-22)