Observatorio de I+D+i UPM

Memorias de investigación
Communications at congresses:
Slow fashion and sustainability in Spain: How can local manufacturing improve sustainability and how do consumers respond?
Year:2014
Research Areas
  • Engineering,
  • Humanities
Information
Abstract
''Slow Fashion'' attempts to offset the demand for fast fashion and mass production (Fletcher, 2007). Consumers? response to sustainability-based practices is a limited discourse and studies for slow fashion concept are scarce. This study thus aims to enlighten the subject of how slow fashion concept could improve local economies and how Spanish consumers respond to such initiatives. This paper is based on an exploratory qualitative research for which focus group interviews including three group discussions with Spanish consumers were held. The data was examined by constant comparison analysis to present consumer insights. Moreover, a case study was conducted with a Spanish apparel brand. Saint Brissant was chosen since it manufactures in Spain to (i) ensure its products? high quality and (ii) to empower Spanish economy. This paper provides empirical insights. Even though local manufacturing was perceived to have a higher quality, Spanish consumers? behavioural intentions of using local brands were not high. Self-interest, mainly price and design, was recorded as the most influential purchase criteria. Furthermore, Saint Brissant case demonstrated that local manufacturing could boost local economies by creating workforce. However, governmental subsidies should be rearranged and consumers? perceptions should be improved to support local manufacturers in Spain.
International
Si
Congress
1ST ANNUAL EDIM PHD CONFERENCE
960
Place
Milan, Italia
Reviewers
Si
ISBN/ISSN
2280-787X
Start Date
11/06/2014
End Date
13/06/2014
From page
1
To page
14
Actas del congreso
Participants
  • Autor: Hakan Karaosman (UPM)
  • Autor: Gustavo Morales Alonso (UPM)
  • Autor: Alessandro Brun (Politecnico di Milano)
Research Group, Departaments and Institutes related
  • Creador: Grupo de Investigación: Administración de Empresas
  • Departamento: Ingeniería de Organización, Administración de Empresas y Estadística
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