Descripción
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Personal data about users (customers) is a key component for enterprises and large organizations. Its correct analysis and processing can produce relevant knowledge to achieve different business goals. For example, the monetisation of this data has become a valuable asset for many companies, such as Google, Facebook or Twitter, that obtain huge profits mainly from targeted advertising. The increase of personal data is astonishing and the forecasts point to a sustained growth in the next years (G | |
Internacional
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No |
Nombre congreso
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Doctoral Consortium on Enterprise Information Systems - DCEIS 2014 |
Tipo de participación
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960 |
Lugar del congreso
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Lisboa (Portugal) |
Revisores
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Si |
ISBN o ISSN
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0000000000000 |
DOI
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Fecha inicio congreso
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27/06/2013 |
Fecha fin congreso
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30/04/2014 |
Desde la página
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1 |
Hasta la página
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4 |
Título de las actas
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(sin ISBN) Doctoral Consortium on Enterprise Information Systems - DCEIS 2014. |