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Descripción
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| Study of the factors affecting the successful planning between marketing and sales to deploy innovation into six latin american markets of subsidiaries of a FMCG company Global 500. | |
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Internacional
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Si |
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Nombre congreso
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17th Biennal World Marketing Congress of the Academy of Markeitng Science |
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Tipo de participación
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960 |
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Lugar del congreso
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ESAN School of Business, Lima, Perú |
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Revisores
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Si |
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ISBN o ISSN
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2363-6173 |
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DOI
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Fecha inicio congreso
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05/08/2014 |
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Fecha fin congreso
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08/08/2014 |
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Desde la página
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554 |
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Hasta la página
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554 |
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Título de las actas
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Marketing Challenges in a Turbulent Business Environment Proceedings of the 17th Biennal World Marketing Congress of the Academy of Markeitng Science |