Observatorio de I+D+i UPM

Memorias de investigación
Research Publications in journals:
Influences of gender and product type on online purchasing
Year:2015
Research Areas
  • Marketing psychology and consumer behavior psychology
Information
Abstract
This study examines gender differences in the online purchasing behavior of consumers who purchase digital and non-digital goods. The research model builds upon the extended unified theory of acceptance and use of technology (UTAUT2), adding two key e-commerce variables: perceived risk and trust. Empirical analysis uses data from 817 Spanish consumers' responses to an online questionnaire. Gender differences?not considering product type effect?are significant in relationships between effort expectancy and purchase intention and between social influence and purchase intention. Product type affects the relationship between perceived risk and purchase intention in digital goods, where the influence is significantly higher for women. Significant gender differences don't appear for purchase intention in non-digital goods. Product type significantly influences the relationship between performance expectancy and purchase intention, and between facilitating conditions and purchase intention. Product type significantly influences the relationship between perceived risk and purchase intention for women but not for men.
International
Si
JCR
Si
Title
Journal of Business Research
ISBN
0148-2963
Impact factor JCR
Impact info
Volume
68
10.1016/j.jbusres.2015.01.050
Journal number
7
From page
1550
To page
1557
Month
JULIO
Ranking
Participants
  • Autor: Felix Jose Pascual Miguel (UPM)
  • Autor: Angel Francisco Agudo Peregrina (UPM)
  • Autor: Jose Julian Chaparro Pelaez (UPM)
Research Group, Departaments and Institutes related
  • Creador: Grupo de Investigación: Innovación, Propiedad industrial y Política tecnológica (INNOPRO)
  • Centro o Instituto I+D+i: Centro de Domótica Integral, CEDINT
  • Departamento: Ingeniería de Organización, Administración de Empresas y Estadística
S2i 2020 Observatorio de investigación @ UPM con la colaboración del Consejo Social UPM
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