Observatorio de I+D+i UPM

Memorias de investigación
Communications at congresses:
Strategies to promote the consumption of local food in the Region of Madrid (Spain)
Year:2016
Research Areas
  • Agrarian economy
Information
Abstract
The local food system in Madrid could be strengthened with the development of the consumption of local products in the region. With this aim, a qualitative and quantitative study was launched on a sample of 802 local consumers who were asked about their perception of local products, their buying preferences regarding different marketing channels and different strategies, in order to promote the consumption of this type of products.
International
Si
Congress
Challenges for the New Rurality in a Changing World 7th International Conference on Localized Agri-food Systems
960
Place
Södertörn University, Estocolmo
Reviewers
Si
ISBN/ISSN
978-91-980607-1-3
Start Date
08/05/2016
End Date
10/05/2016
From page
135
To page
136
Challenges for the New Rurality in a Changing World
Participants
  • Autor: Ana Eleazar Hervas Hermida (UPM)
  • Autor: Teresa Briz De Felipe (UPM)
  • Autor: María Puelles (UCM)
Research Group, Departaments and Institutes related
  • Creador: Grupo de Investigación: Innovación y Gestión Empresarial
  • Centro o Instituto I+D+i: Centro de Estudios e Investigación para la Gestión de Riesgos Agrarios Medioambientales (CEIGRAM). Centro Mixto UPM-AGROMUTUA-ENESA
  • Departamento: Economía Agraria, Estadística y Gestión de Empresas
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