Memorias de investigación
Ponencias en congresos:
Análisis del Modelo de tres capas (M3C) de Inteligencia Competitiva en el sector farmacéutico español. Bases para una transformación a dos velocidades
Año:2017
Áreas de investigación
  • Organización de la empresa
Datos
Descripción
The paper indicates the result of a study carried out of a sample of 186 Spanish pharmaceutical companies, which were asked about the Competitive Intelligence (CI) process carried out within their organization. The questionnaires show that there are two distinct groups within the sector. The most statistically significant result obtained relates to the difference in the development of the programming, implementation and use of CI. One of the groups is seen to be more interested in CI activities and information management than the other. As such, in the medium to long-term, there is a risk that the sector divides itself into a two-speed grouping of companies - depending on their approach to competitiveness and innovation in the pharmaceutical sector. The three-layer model (M3C) of CI has been used for the basis on this analysis.
Internacional
Si
Nombre congreso
11th International Conference on Industrial Engineering and Operations Management
Tipo de participación
960
Lugar del congreso
Valencia (España)
Revisores
Si
ISBN o ISSN
978-3-319-14077-3
DOI
Fecha inicio congreso
05/07/2017
Fecha fin congreso
07/07/2017
Desde la página
322
Hasta la página
330
Título de las actas
11th International Conference on Industrial Engineering and Operations Management
Esta actividad pertenece a memorias de investigación
Participantes
Grupos de investigación, Departamentos, Centros e Institutos de I+D+i relacionados
  • Creador: Grupo de Investigación: Innovación, Propiedad industrial y Política tecnológica (INNOPRO)
  • Departamento: Ingeniería de Organización, Administración de Empresas y Estadística