Observatorio de I+D+i UPM

Memorias de investigación
Research Publications in journals:
Exploiting visual saliency for assessing the impact of car commercials upon viewers
Year:2017
Research Areas
  • Electronic technology and of the communications,
  • Electric engineers, electronic and automatic (eil)
Information
Abstract
Content based video indexing and retrieval (CBVIR) is a lively area of research which focuses on automating the indexing, retrieval and management of videos. This area has a wide spectrum of promising applications where assessing the impact of audiovisual productions emerges as a particularly interesting and motivating one. In this paper we present a computational model capable to predict the impact (i.e. positive or negative) upon viewers of car advertisements videos by using a set of visual saliency descriptors. Visual saliency provides information about parts of the image perceived as most important, which are instinctively targeted by humans when looking at a picture or watching a video. For this reason we propose to exploit visual information, introducing it as a new feature which reflects high-level semantics objectively, to improve the video impact categorization results. The suggested salience descriptors are inspired by the mechanisms that underlie the attentional abilities of the human visual system and organized into seven distinct families
International
Si
JCR
Si
Title
Multimedia Tools And Applications
ISBN
1380-7501
Impact factor JCR
1,53
Impact info
Volume
10.1007/s11042-017-5339-9
Journal number
From page
1
To page
33
Month
NOVIEMBRE
Ranking
Journal Rank in Category 48/106; Quartile in Category Q2
Participants
  • Autor: Fernando Fernandez Martinez (UPM)
  • Autor: A. Hernández García (Universidad Carlos III de Madrid, Getafe, Spain)
  • Autor: M. A. Fernández Torres (Universidad Carlos III de Madrid, Getafe, Spain)
  • Autor: I. González Díaz (Universidad Carlos III de Madrid, Getafe, Spain)
  • Autor: Alvaro Garcia Faura (UPM)
  • Autor: F. Díaz de María (Universidad Carlos III de Madrid, Getafe, Spain)
Research Group, Departaments and Institutes related
  • Creador: Grupo de Investigación: Grupo de Tecnología del Habla
  • Centro o Instituto I+D+i: Centro de I+d+i en Procesado de la Información y Telecomunicaciones
  • Departamento: Ingeniería Electrónica
S2i 2020 Observatorio de investigación @ UPM con la colaboración del Consejo Social UPM
Cofinanciación del MINECO en el marco del Programa INNCIDE 2011 (OTR-2011-0236)
Cofinanciación del MINECO en el marco del Programa INNPACTO (IPT-020000-2010-22)