Observatorio de I+D+i UPM

Memorias de investigación
Artículos en revistas:
The long road to omnichannel retailing: an assessment of channel integration levels across fashion and apparel retailers
Año:2019
Áreas de investigación
  • Comercio electrónico,
  • Organización de la empresa
Datos
Descripción
Despite the increasing interest in omni-channel operation both in academia and business contexts, the understanding and knowledge about the elements of channel integration is still limited. Furthermore, at this moment there are no instruments that facilitate measurement of the level of channel integration, as well as of information about which indicators to use when measuring that level. This study addresses this gap by defining a systematic set of indicators to measure the level of channel integration and categorizes the indicators in six different areas along the whole shopping process. The study further tests the measurement instrument with a sample of 22 fashion and clothing and apparel retailers operating in Spain. The proposed measures and the results from this study will help establish the basis for the application of the measurement instrument in different contexts and, in last instance, will help companies to improve their omnichannel strategies.
Internacional
Si
JCR del ISI
Si
Título de la revista
European Journal of International Management
ISSN
1751-6757
Factor de impacto JCR
0,672
Información de impacto
Datos del JCR de 2017
Volumen
DOI
10.1504/EJIM.2020.10017394
Número de revista
In Press
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Mes
SIN MES
Ranking
SSCI-JCR 2017 (0,672): Management (197/200; Q4) SJR 2017 (0,3): Business and International Management (166/386; Q2); Organizational Behavior and Human Resource Management (110/173; Q3); Education (558/1262; Q3).
Esta actividad pertenece a memorias de investigación
Participantes
  • Autor: Emiliano Acquila Natale (UPM)
  • Autor: Jose Julian Chaparro Pelaez (UPM)
Grupos de investigación, Departamentos, Centros e Institutos de I+D+i relacionados
  • Creador: Departamento: Ingeniería de Organización, Administración de Empresas y Estadística
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