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Descripción
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| This study addresses the lack of integrative and cohesive frameworks to study the variables influencing the development of multi-channel e-commerce. This exploratory research proposes a comprehensive and systematic model for the study of the development of multi-channel e-commerce, and further refines the model based on a qualitative study. The study performs a cross-country examination to control for the effect of country-specific characteristics and uses data from interviews to managers of ten Spanish and Argentinian companies from different sectors. The results of the analysis identify the main barriers and drivers of multi-channel e-commerce development, which are discussed in detail. Finally, the study highlights the main contributions from the research and details the implications for theory and practice. | |
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Internacional
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Si |
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JCR del ISI
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No |
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Título de la revista
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Revista Dirección y Organización (DyO) |
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ISSN
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2171-6323 |
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Factor de impacto JCR
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Información de impacto
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Volumen
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DOI
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Número de revista
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68 |
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Desde la página
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20 |
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Hasta la página
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32 |
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Mes
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JULIO |
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Ranking
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SJR 2017 Decision Sciencies (39/40; Q4). SJR 2017: 0,13 |