Observatorio de I+D+i UPM

Memorias de investigación
Communications at congresses:
Exploring the drivers of Consumers' Logistics Selection in Omnichannel
Year:2018
Research Areas
  • Electronic trade,
  • Business organisation
Information
Abstract
Since this study lays the groundwork for omni-channel, the investigation must meet consumers? desire. The challenge, then, is to identify the factors that influence consumers? option selection in omni-channel for delivery and return. To do so, this study bases on the concept of salient beliefs from the Theory of Planned Behavior (TPB) to do an exploratory study and compare the results with previous studies using TPB in multi-channel contexts.
International
Si
Congress
12th International Conference on Industrial Engineering and Industrial Management held in Girona (Spain), 12th ? 13th July 2018
970
Place
Girona (Spain)
Reviewers
Si
ISBN/ISSN
978-84-697-7200-3
Start Date
12/07/2018
End Date
13/07/2018
From page
1
To page
2
XXII Congreso de Ingeniería de Organización 12th International Conference on Industrial Engineering and Industrial Management
Participants
  • : Mohammad Mahdi Zarei
  • Autor: Emiliano Acquila Natale (UPM)
  • Autor: Angel Francisco Agudo Peregrina (UPM)
Research Group, Departaments and Institutes related
  • Creador: Grupo de Investigación: Innovación, Propiedad industrial y Política tecnológica (INNOPRO)
  • Departamento: Ingeniería de Organización, Administración de Empresas y Estadística
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