Observatorio de I+D+i UPM

Memorias de investigación
Book chapters:
A Study on Consumer Behaviour in the Sharing Economy
Year:2018
Research Areas
  • Business organisation
Information
Abstract
Sharing economy is a socio-economic model, built around the sharing of human and physical resources, which give consumers the possibility of accessing to product and assets without having the individual ownership. The present research has the purpose of analysing consumers? intentions to join in with sharing economy system, and, in particular, of focusing on how this participation is influenced by Hofstede?s cultural dimensions and Materialism. Data for this study were collected by distributing a questionnaire among engineering students from two technical universities, respectively in Italy and Spain, in order to observe the different behaviour about sharing intention. The obtained results point out that cultural dimensions like Collectivism and Femininity foster sharing intention and that, therefore, consumers? attitude to join in with sharing economy, whereas Individualism and Masculinity inhibit sharing intention. It is possible to say the same thing about Materialism that, as demonstrated by the results of the research, has a negative impact on sharing intention, considered as one of the principal inhibitors of sharing.
International
Si
Book Edition
Book Publishing
Springer International Publishing AG
ISBN
978-3-319-96004-3
Series
Book title
Engineering Digital Transformation
From page
79
To page
86
Participants
  • Autor: Marianna Perfili (University of Cassino)
  • Autor: Simona Parente (University of Cassino)
  • Autor: Michele Grimaldi (University of Cassino)
  • Autor: Gustavo Morales Alonso (UPM)
Research Group, Departaments and Institutes related
  • Creador: Grupo de Investigación: Innovación, Propiedad industrial y Política tecnológica (INNOPRO)
S2i 2020 Observatorio de investigación @ UPM con la colaboración del Consejo Social UPM
Cofinanciación del MINECO en el marco del Programa INNCIDE 2011 (OTR-2011-0236)
Cofinanciación del MINECO en el marco del Programa INNPACTO (IPT-020000-2010-22)