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Descripción
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| Sharing economy is a socio-economic model, built around the sharing of human and physical resources, which give consumers the possibility of accessing to product and assets without having the individual ownership. The present research has the purpose of analysing consumers? intentions to join in with sharing economy system, and, in particular, of focusing on how this participation is influenced by Hofstede?s cultural dimensions and Materialism. Data for this study were collected by distributing a questionnaire among engineering students from two technical universities, respectively in Italy and Spain, in order to observe the different behaviour about sharing intention. The obtained results point out that cultural dimensions like Collectivism and Femininity foster sharing intention and that, therefore, consumers? attitude to join in with sharing economy, whereas Individualism and Masculinity inhibit sharing intention. It is possible to say the same thing about Materialism that, as demonstrated by the results of the research, has a negative impact on sharing intention, considered as one of the principal inhibitors of sharing. | |
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Internacional
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Si |
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DOI
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Edición del Libro
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Editorial del Libro
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Springer International Publishing AG |
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ISBN
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978-3-319-96004-3 |
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Serie
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Título del Libro
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Engineering Digital Transformation |
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Desde página
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79 |
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Hasta página
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86 |