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Memorias de investigación
Communications at congresses:
Spanish Corpus of Tweets for Marketing
Year:2018
Research Areas
  • Information technology and adata processing
Information
Abstract
This paper presents a corpus of manually tagged tweets in Spanish language, of interest for marketing purposes. For every Twitter post, tags are provided to describe three di?erent aspects of the text: the emotions, whether it makes a mention to an element of the marketing mix and the position of the tweet author with respect to the purchase funnel. The tags of every Twitter post are related to one single brand, which is also speci?ed for every tweet. The corpus is published as a collection of RDF documents with links to external entities. Details on the used vocabulary and classi?cation criteria are provided, as well as details on the annotation process.
International
Si
Congress
EMSASW 2018 Sentic Computing, Sentiment Analysis, Opinion Mining, and Emotion Detection
960
Place
Heraklion, Crete, Greece
Reviewers
Si
ISBN/ISSN
1613-0073
Start Date
04/06/2018
End Date
04/06/2018
From page
1
To page
10
Proceedings of EMSASW2018 - 4th Workshop on Sentic Computing, Sentiment Analysis, Opinion Mining, and Emotion Detection Co-located with ESWC 2018 15th European Semantic Web Conference ceur-ws.org/Vol-2111
Participants
  • Autor: Maria Navas Loro (UPM)
  • Autor: Victor Rodriguez Doncel (UPM)
  • Autor: Idafen Santana Perez (UPM)
  • Autor: Alba Fernandez Izquierdo (UPM)
  • Autor: Alberto Sánchez (Havas Media)
Research Group, Departaments and Institutes related
  • Creador: Grupo de Investigación: Ontology Engineering Group
  • Departamento: Inteligencia Artificial
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