Observatorio de I+D+i UPM

Memorias de investigación
Communications at congresses:
Bycicle commuting in Quelimane an attitudinal market segmentation analysis
Year:2018
Research Areas
  • Transport
Information
Abstract
This paper adopts the existing attitudinal market segmentation approach by incorporating a new bicycle experience category designated commuter ?Bicycle-taxi? (observed mostly in middle-sized sub-Saharan cities). Doing so, it would be able to have a more inclusive analysis of individual socio-economic characteristic, current travel behavior, their perception, motivators and attitude towards cycling. A survey was conducted on 1085 individuals, regular commuters in Quelimane. The study revealed a wider range of cycling experiences in sub-Saharan Africa than in developed countries, suggesting a much deep perception to provide a different treatment of each class. These segments have a very important influence when designing policies and strategies, particularly customized to protect and promote cycling in Quelimane. Results show that perception cycling indicators like accident rate, absence of convention place for parking and change clothes after cycling, bicycle thief and climate factors were reported to have negative influence in all cycling segments. Urban policies to promote cycling might first target those indicators and those experiencing cycling indirectly or as passengers, since they are the most dominant segment and have enormous influence on the total urban traffic.
International
No
Congress
XIII Congreso de Ingeniería del Transporte
960
Place
Gijón
Reviewers
Si
ISBN/ISSN
978-84-09-00787-5
Start Date
06/06/2018
End Date
08/06/2018
From page
2561
To page
2577
Actas del XIII Congreso de Ingeniería del Transporte
Participants
  • Autor: Andres Monzon De Caceres (UPM)
  • Autor: Classio Mendiate
  • Autor: Julio Alberto Soria Lara (UPM)
Research Group, Departaments and Institutes related
  • Creador: Grupo de Investigación: Planificación del Transporte
  • Centro o Instituto I+D+i: Centro de Investigación del Transporte
  • Departamento: Ingeniería Civil: Transporte y Territorio
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