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Descripción
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| This study addresses the lack of understanding of the different elements (fashion products, fashion brands, social media platforms) and types of involvement (enduring and situational) that interplay in the development of involvement with fashion brands in social media communities. The research revises the concept of involvement in fashion social media brand communities from a multidimensional approach, with three different dimensions: fashion involvement, fashion brand involvement (enduring) and involvement with social media brand communities (situational). The revised conceptualization of involvement is empirically tested using a sample (N = 451) of members of different luxury fashion and fast-fashion international brands in Indonesia, a country with one of the largest social media audiences in the world. The results show that a multidimensional view provides a more adequate framework to study involvement in social media, even though further investigation is required to fully understand the concept of involvement in social media brand communities. | |
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Internacional
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Si |
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JCR del ISI
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Si |
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Título de la revista
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European Journal of International Management |
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ISSN
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1751-6757 |
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Factor de impacto JCR
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1,349 |
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Información de impacto
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Datos JCR del año 2018 |
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Volumen
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In press |
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DOI
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10.1504/EJIM.2019.10018166 |
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Número de revista
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Desde la página
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Hasta la página
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Mes
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SIN MES |
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Ranking
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JCR: MANAGEMENT - SSCI (Q4, 197/210) Scopus SJR: Business, Management and Accounting - Business and International Management (Q2) Business, Management and Accounting - Organizational Behavior and Human Resource Management (Q2) Social Sciences - Education (Q3) |