Observatorio de I+D+i UPM

Memorias de investigación
Communications at congresses:
Perceived compatibility and the adoption of B2C e-commerce by non-buyers
Year:2010
Research Areas
  • Social sciences
Information
Abstract
The purpose of this article is to study the factors which affect the intention to buy online for users who have never made any prior purchase using the electronic channel, with special focus to the role of perceived compatibility. To do so, an adoption model for e-commerce was proposed on the basis of the Technology Adoption Model (TAM) and the Innovations Diffusion Theory (IDT). In order to validate the model, data gathered amongst Spanish consumers who had no experience using e-commerce, were analyzed using the partial least squares (PLS) method. The results have demonstrated the importance of perceived compatibility as a significant factor to foster non-buyers¿ adoption of electronic business-to-consumer e-commerce (eB2C).
International
Si
Congress
3rd World Summit on the Knowledge Society
960
Place
Corfú (Grecia)
Reviewers
Si
ISBN/ISSN
1865-0929
Start Date
22/09/2010
End Date
24/09/2010
From page
186
To page
192
Proceedings 3rd World Summit on the Knowledge Societ
Participants
  • Autor: Angel Hernandez Garcia (UPM)
  • Autor: Santiago Iglesias Pradas (UPM)
  • Autor: Jose Julian Chaparro Pelaez (UPM)
  • Autor: Felix Jose Pascual Miguel (UPM)
Research Group, Departaments and Institutes related
  • Creador: Grupo de Investigación: Innovación, Propiedad industrial y Política tecnológica (INNOPRO)
  • Centro o Instituto I+D+i: Centro de Domótica Integral, CEDINT
  • Departamento: Ingeniería de Organización, Administración de Empresas y Estadística
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