Observatorio de I+D+i UPM

Memorias de investigación
Book chapters:
Perceived compatibility and the adoption of B2C e-commerce by non-buyers
Year:2010
Research Areas
  • Social sciences
Information
Abstract
The purpose of this article is to study the factors which affect the intention to buy online for users who have never made any prior purchase using the electronic channel, with special focus to the role of perceived compatibility. To do so, an adoption model for e-commerce was proposed on the basis of the Technology Adoption Model (TAM) and the Innovations Diffusion Theory (IDT). In order to validate the model, data gathered amongst Spanish consumers who had no experience using e-commerce, were analyzed using the partial least squares (PLS) method. The results have demonstrated the importance of perceived compatibility as a significant factor to foster non-buyers' adoption of electronic business-to-consumer e-commerce (eB2C).
International
Si
Book Edition
0
Book Publishing
SPRINGER-VERLAG BERLIN, HEIDELBERGER PLATZ 3, D-14197 BERLIN, GERMANY
ISBN
978-3-642-16323-4
Series
Communications in Computer and Information Science
Book title
ORGANIZATIONAL, BUSINESS, AND TECHNOLOGICAL ASPECTS OF THE KNOWLEDGE SOCIETY PT II
From page
186
To page
192
Participants
  • Autor: Angel Hernandez Garcia (UPM)
  • Autor: Santiago Iglesias Pradas (UPM)
  • Autor: Jose Julian Chaparro Pelaez (UPM)
  • Autor: Felix Jose Pascual Miguel (UPM)
Research Group, Departaments and Institutes related
  • Creador: Grupo de Investigación: Innovación, Propiedad industrial y Política tecnológica (INNOPRO)
  • Centro o Instituto I+D+i: Centro de Domótica Integral, CEDINT
  • Departamento: Ingeniería de Organización, Administración de Empresas y Estadística
S2i 2020 Observatorio de investigación @ UPM con la colaboración del Consejo Social UPM
Cofinanciación del MINECO en el marco del Programa INNCIDE 2011 (OTR-2011-0236)
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