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Descripción
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| This study presents a B2C electronic commerce repurchase model, introducing current purchasing habits and satisfaction as determinants, explained in terms of the extrinsic benefits and perceived quality. To carry out the study, a survey was carried out among 1,307 Spanish users, extracted from a household panel; the results from the survey have confirmed the proposed predictive model, which gives an explanation of 61.4 percent of the repurchase intention. Data was analysed by the partial least squares (PLS) method for validation and predictive capabilities The results confirm all hypotheses, including a significant influence of extrinsic benefits and perceived quality on satisfaction. The most significant conclusion was that B2C electronic commerce managers need to achieve high levels of satisfaction from Internet purchasers by enhancing perceived quality and perceived benefits obtained. On the discussion of results, the authors offer some hints in order to achieve this goal. | |
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Internacional
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Si |
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Nombre congreso
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4th World Summit on the Knowledge Society |
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Tipo de participación
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960 |
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Lugar del congreso
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Mykonos (Grecia) |
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Revisores
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Si |
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ISBN o ISSN
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DOI
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Fecha inicio congreso
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21/09/2011 |
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Fecha fin congreso
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23/09/2011 |
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Título de las actas
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