Observatorio de I+D+i UPM

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  Year Type of Activity Activity Area
1 2015 Other publications Clipping del Centro Superior de Diseño de Moda de Madrid (UPM) Marketing psychology and consumer behavior psychology, Press undertaking, Journalism, Fashion, Design
2 2015 Communications at congresses Social Media Marketing Strategy - A Case Study of an Italian SME Fashion Brand Marketing psychology and consumer behavior psychology
3 2016 Communications at congresses Social Network Marketing: A Segmentation Approach to Understanding Purchase Intention Marketing psychology and consumer behavior psychology
4 2017 Responsibilities Vicepresidencia de la Asociación Española de Profesionales del Análisis Sensorial (AEPAS) Statistics, Applications, Chemometrics, Statistical methods, Foodstuffs tecnology, Marketing psychology and consumer behavior psychology, Consumer economics, Agrarian economy
5 2017 Responsibilities Vicepresidencia de la European Sensory Science Society (E3S) Statistics, Applications, Chemometrics, Statistical methods, Foodstuffs tecnology, Marketing psychology and consumer behavior psychology, Consumer economics, Agrarian economy
6 2017 Research Publications in journals SME fashion brands and social media marketing: From strategies to actions Marketing psychology and consumer behavior psychology, Business organisation
7 2018 Award A Conceptual Framework for the Study of E-mail Marketing Effectiveness (Best Paper Award) Marketing psychology and consumer behavior psychology
8 2013 Communications at congresses Olive oil objective and subjective knowledge – a comparison between populations with different consumption rates Foodstuffs tecnology, Olive oil, Marketing psychology and consumer behavior psychology, Engineering
9 2015 Communications at congresses Is age still valid for segmenting e-shoppers? Marketing psychology and consumer behavior psychology
10 2015 Communications at congresses Social media marketing in Italian luxury fashion Marketing psychology and consumer behavior psychology
11 2016 Communications at congresses Fashion brands, social media and consumers? exposure to marketing messages Marketing psychology and consumer behavior psychology
12 2017 Stays or Sabbaticals Medios de redes sociales y comportamiento del consumidor Social nets, Marketing psychology and consumer behavior psychology
13 2017 Conferences How Fashion Brands Talk to Their Customers on Social Media Social nets, Marketing psychology and consumer behavior psychology
14 2018 Communications at congresses Involvement in fashion brand social media communities: A multidimensional approach Marketing psychology and consumer behavior psychology, Business organisation
15 2013 other merits IE Business School - Venture Day Finalists 2013 Eeg/ evoke potencials, Marketing psychology and consumer behavior psychology, Business communication
16 2015 Communications at congresses Fashion in Actions on Social Media - Spanish SME Fashion Brands Case Studies Marketing psychology and consumer behavior psychology
17 2017 Responsibilities Miembro del Comité Científico del II Congreso de la Asociación Española de Profesionales del Análisis Sensorial (AEPAS). Statistics, Foodstuffs tecnology, Marketing psychology and consumer behavior psychology
18 2017 Book chapters Fashion Brands, Social Media, and Consumers' Exposure to Marketing Messages Social nets, Marketing psychology and consumer behavior psychology
19 2013 Communications at congresses Happiness from hoppiness? Using consumer lexicons to compare emotional response between the UK and Spain Foodstuffs tecnology, Beer, Marketing psychology and consumer behavior psychology, Engineering
20 2013 Research Publications in journals Extrinsic Benefits and Perceived Quality as Determinants of Perceived Satisfaction: An Application to a B2C Repurchase Model Marketing psychology and consumer behavior psychology, Electronic trade
21 2014 Books ¿Cuánto está dispuesto a pagar el consumidor? Efecto de las innovaciones en productos tradicionales: subastas experimentales aplicadas a jamón serrano Foodstuffs tecnology, Marketing psychology and consumer behavior psychology, Agriculture
22 2014 Book chapters New Market Segmentation Paradigms and Electronic Commerce Adoption: An Exploratory Study Marketing psychology and consumer behavior psychology, Electronic trade
23 2017 Stays or Sabbaticals PROGRAMA "JOSÉ CASTILLEJO" PARA ESTANCIAS DE MOVILIDAD EN EL EXTRANJERO DE JÓVENES DOCTORES Social nets, Marketing psychology and consumer behavior psychology
24 2013 Research Publications in journals A review and a conceptual framework of the key value drivers of mass customisation Marketing psychology and consumer behavior psychology, Economy, Company, Branch of activity
25 2015 Communications at congresses Social media marketing in Italian luxury fashion Marketing psychology and consumer behavior psychology
26 2015 Communications at congresses Conjoint Analysis of Drivers and Inhibitors of E-Commerce Adoption Marketing psychology and consumer behavior psychology
27 2014 Communications at congresses Instrumental Colour Evaluation and Visual Consumer Study of Commercial Beverages Made with Fruit Juice and Milk Statistical methods, Foodstuffs tecnology, Marketing psychology and consumer behavior psychology, Engineering
28 2017 Research Publications in journals A comparison of self-reported emotional and implicit responses to beer aroma Statistics, Foodstuffs tecnology, Marketing psychology and consumer behavior psychology
29 2018 Communications at congresses A Conceptual Framework for the Study of E-mail Marketing Effectiveness Marketing psychology and consumer behavior psychology, Business organisation
30 2014 Thesis Developing an effective approach to measure emotional response to the sensory properties of beer Statistical methods, Foodstuffs tecnology, Beer, Marketing psychology and consumer behavior psychology
31 2014 Communications at congresses Measuring emotion: the long and short of it Statistical methods, Foodstuffs tecnology, Beer, Marketing psychology and consumer behavior psychology, Engineering
32 2014 Communications at congresses RENL: A Framework for Social Media Marketing Strategy Marketing psychology and consumer behavior psychology
33 2013 Research Project EMOTIONAL RESPONSE OF SPANISH CONSUMERS TO BEERS Statistical methods, Foodstuffs tecnology, Beer, Marketing psychology and consumer behavior psychology, Engineering
34 2013 Communications at congresses It's never the same: The role of homogeneity in online services Marketing psychology and consumer behavior psychology, Social sciences
35 2013 Book chapters Adoption of Mobile Video-Call Service: An Exploratory Study Marketing psychology and consumer behavior psychology, Mobile phone
36 2015 Research Publications in journals Influences of gender and product type on online purchasing Marketing psychology and consumer behavior psychology
37 2015 Communications at congresses Is age still valid for segmenting e-shoppers? Marketing psychology and consumer behavior psychology
38 2016 Research Publications in journals N-REL: A Comprehensive Framework of Social Media Marketing Strategic Actions for Marketing Organizations Social nets, Marketing psychology and consumer behavior psychology
39 2014 Communications at congresses Sensory characterization and consumer acceptance of La Mancha Trujillo melons fertilized with different dosages of pomace compost Statistical methods, Foodstuffs tecnology, Marketing psychology and consumer behavior psychology, Agriculture, Engineering
40 2014 Communications at congresses First position effect on the emotional response of consumers: a case study in chocolate and beers Statistical methods, Foodstuffs tecnology, Confectionery product, Beer, Marketing psychology and consumer behavior psychology, Engineering
41 2014 Communications at congresses Otra forma de mirar revistas. El análisis de la publicidad como fuente documental Marketing psychology and consumer behavior psychology, Architecture, Advertising
42 2017 Conferences The long journey of social media marketing in the fashion industry. From companies' strategies to consumer responses Social nets, Marketing psychology and consumer behavior psychology
43 2015 Responsibilities Editor y coordinador de la Revista 'Diseño de Moda. Teoría e Historia de la indumentaria' Marketing psychology and consumer behavior psychology, Architecture, Humanities, Social sciences, Philosophy, Economy, History, Fashion, Literature, Art, Design
44 2015 Responsibilities Director de la Revista 'Diseño de Moda. Teoría e Historia de la Indumentaria' Community psychology, Marketing psychology and consumer behavior psychology, Architecture, Humanities, Social sciences, Philosophy, History, Fashion, Art, Design
45 2015 Responsibilities Comité científico de la Revista 'Diseño de Moda: Teoría e Historia de la Indumentaria' Psychology, Marketing psychology and consumer behavior psychology, Architecture, Humanities, Social sciences, Philosophy, History, Fashion, Art, Design
46 2016 Responsibilities Editorial Board Review Member (Journal of Innovation & Knowledge) Marketing psychology and consumer behavior psychology, Consumer economics, Knowledge management, Business organisation, Knowledge economy
47 2014 Courses, Seminars and tutorials III Edición Curso de Sensometría organizado por AEPAS (Asociación Española de Profesionales del Análisis Sensorial) Statistical methods, Food technology, Marketing psychology and consumer behavior psychology
48 2017 Research Publications in journals Internal preference mapping of milk-fruit beverages: Influence of color and appearance on its acceptability Statistical methods, Foodstuffs tecnology, Marketing psychology and consumer behavior psychology
From: 1 to 48 (There are 48)
S2i 2020 Observatorio de investigación @ UPM con la colaboración del Consejo Social UPM
Cofinanciación del MINECO en el marco del Programa INNCIDE 2011 (OTR-2011-0236)
Cofinanciación del MINECO en el marco del Programa INNPACTO (IPT-020000-2010-22)