Framework for simulation of the social network to evaluate the behaviour of the users under given conditions
Researchers of the research Group on Intelligent Systems (GSI) of the Technical University of Madrid have developed the TwitterSimulator framework. This simulation framework allows to evaluate the behavior of different types of users, and potential clients of a company, analysing how they react when different external stimulus come to them through the social network.
TwitterSimulator allows developers to: (1) define user behaviors; (2) use real user networks obtained from the social network; (3) plan marketing strategies emulating the events that users receive through the social network; (4) simulate how that users react; and (5) evaluate the different strategies to get the more reliable one.
The social networking services has become one of the most direct communication channel with the final client of almost any company.
This behaviour has changed the traditional marketing strategies since the client is more reachable figure that is always online through its smartphone and/or computer.
TwitterSimulator offers an approach to evaluate different marketing strategies with different types of clients with different behaviours, providing a way to analyse and compare them.
“This simulation framework allows to evaluate the behavior of different types of users, and potential clients of a company”
“Social networking services has become one of the most direct communication channel with the final client“
Álvaro Carrera Barroso, Carlos Ángel Iglesias Fernández
Innovation, Commercialization and Entrepreneurship Area
Centre of Support for Technological Innovation – UPM