Memorias de investigación
Communications at congresses:
Analyzing Business Models for Mobile Augmented Reality
Year:2011
Research Areas
  • Information technology and adata processing
Information
Abstract
Nowadays, a wide offer of mobile augmented reality (mAR) applications is available at the market, and the user base of mobile AR-capable devices ?smartphones- is rapidly increasing. Nevertheless, likewise to what happens in other mobile segments, business models to put mAR in value are not clearly defined yet. In this paper, we focus on sketching the big picture of the commercial offer of mAR applications, in order to inspire a posterior analysis of business models that may successfully support the evolution of mAR. We have gathered more than 400 mAR applications from Android Market, and analyzed the offer as a whole, taking into account some technology aspects, pricing schemes and user adoption factors. Results show, for example, that application providers are not expecting to generate revenues per direct download, although they are producing high-quality applications, well rated by the users.
International
Si
Congress
16th International Conference on Intelligence in Next Generation Networks (ICIN)
960
Place
Berlin (Alemania)
Reviewers
Si
ISBN/ISSN
978-1-61284-321-6
10.1109/ICIN.2011.6081111
Start Date
08/10/2011
End Date
11/10/2011
From page
97
To page
102
Proceedings of the 16th International Conference on Intelligence in Next Generation Networks (ICIN)
Participants
Research Group, Departaments and Institutes related
  • Creador: Grupo de Investigación: Grupo de Procesado de Datos y Simulación (GPDS)-CEDITEC
  • Departamento: Señales, Sistemas y Radiocomunicaciones