Observatorio de I+D+i UPM

Descripción
Nowadays, a wide offer of mobile augmented reality (mAR) applications is available at the market, and the user base of mobile AR-capable devices ?smartphones- is rapidly increasing. Nevertheless, likewise to what happens in other mobile segments, business models to put mAR in value are not clearly defined yet. In this paper, we focus on sketching the big picture of the commercial offer of mAR applications, in order to inspire a posterior analysis of business models that may successfully support the evolution of mAR. We have gathered more than 400 mAR applications from Android Market, and analyzed the offer as a whole, taking into account some technology aspects, pricing schemes and user adoption factors. Results show, for example, that application providers are not expecting to generate revenues per direct download, although they are producing high-quality applications, well rated by the users.
Internacional	Si
Nombre congreso	16th International Conference on Intelligence in Next Generation Networks (ICIN)
Tipo de participación	960
Lugar del congreso	Berlin (Alemania)
Revisores	Si
ISBN o ISSN	978-1-61284-321-6
DOI	10.1109/ICIN.2011.6081111
Fecha inicio congreso	08/10/2011
Fecha fin congreso	11/10/2011
Desde la página	97
Hasta la página	102
Título de las actas	Proceedings of the 16th International Conference on Intelligence in Next Generation Networks (ICIN)

Esta actividad pertenece a memorias de investigación

• Autor: Ana Maria Bernardos Barbolla (UPM)
• Autor: Jose Ramon Casar Corredera (UPM)

• Creador: Grupo de Investigación: Grupo de Procesado de Datos y Simulación (GPDS)-CEDITEC
• Departamento: Señales, Sistemas y Radiocomunicaciones