Observatorio de I+D+i UPM

Memorias de investigación
Ponencias en congresos:
E-CRM in SMEs: An Exploratory study in Sangamner region of Maharashtra in India
Año:2011
Áreas de investigación
  • Humanidades y ciencias sociales
Datos
Descripción
Although there are many definitions of SME's there is no globally accepted definition of a small or medium-sized enterprise. Small Medium Enterprises (SME) the catalyst in economic growth & development of the country, are facing tough competition in market place and in establishing themselves as credible supplier of quality product and services. In India they are producing more than 8000 different products. The common perception is that small to medium businesses have very little options in terms of CRM solutions. This is clearly not the case. SME's now have a lot of options and can exercise same. Businesses are shifting from product centric to customer centric. Long before the advent of technology, businesses have always recognized that the customer is the soul of every business. Businesses try to have personal relationship with their customers. Moving towards customer centric approach is a multi prolonged efforts that requires transformation of process, culture and strategy from top level to every individual employee. Technology has a crucial role in providing tools and infrastructure to support this. CRM supports SMEs in their business customer loyalty.
Internacional
Si
Nombre congreso
5th International Conference on Industrial Engineering and Industrial Management XV Congreso de Ingeniería de Organización
Tipo de participación
960
Lugar del congreso
Revisores
Si
ISBN o ISSN
978-84694-7125-8
DOI
Fecha inicio congreso
07/09/2011
Fecha fin congreso
09/09/2011
Desde la página
758
Hasta la página
760
Título de las actas
5th International Conference on Industrial Engineering and Industrial Management XV Congreso de Ingeniería de Organización
Esta actividad pertenece a memorias de investigación
Participantes
  • Autor: Miguel Palacios Fernandez (UPM)
Grupos de investigación, Departamentos, Centros e Institutos de I+D+i relacionados
  • Creador: Grupo de Investigación: Administración de Empresas
  • Departamento: Ingeniería de Organización, Administración de Empresas y Estadística
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