Memorias de investigación
Ponencias en congresos:
The determinants of the quality of Sales-Marketing Interface in a Multinational Customer Brand Focused Company: The Latin American Branches
Año:2011
Áreas de investigación
  • Humanidades y ciencias sociales
Datos
Descripción
Customer evolution and changes in consumers, determine the fact that the quality of the interface between marketing and sales may represent a true competitive advantage for the firm. Building on multidimensional theoretical and empirical models developed in Europe and on social network analysis, the organizational interface between the marketing and sales departments of a multinational high-growth company with operations in Argentina, Uruguay and Paraguay is studied. Both, attitudinal and social network measures of information exchange are used to make operational the nature and quality of the interface and its impact on performance.
Internacional
Si
Nombre congreso
The 15th Biennial World Marketing Congress
Tipo de participación
960
Lugar del congreso
Revisores
Si
ISBN o ISSN
0-939783-15-0
DOI
Fecha inicio congreso
20/07/2011
Fecha fin congreso
23/07/2011
Desde la página
924
Hasta la página
933
Título de las actas
The 15th Biennial World Marketing Congress
Esta actividad pertenece a memorias de investigación
Participantes
  • Autor: Miguel Palacios Fernandez UPM
Grupos de investigación, Departamentos, Centros e Institutos de I+D+i relacionados
  • Creador: Grupo de Investigación: Administración de Empresas