Memorias de investigación
Research Publications in journals:
Factors required for mobile search going mainstream
Year:2012
Research Areas
  • Engineering
Information
Abstract
Purpose ? This article aims to review the technological and socio-economic conditions which will influence the development of the mobile search market. Design/methodology/approach ? An expert workshop with academics, industry representatives and market analysts was organised to discuss and analyse the results of an online survey of techno-economic and socio-economic aspects concerning the evolution of mobile search. Findings ? Despite clear positive signs, forecasted great expectations around mobile search are not yet supported by economic market evidence. Substantial development work for creating new applications ripe for the mass market is still needed, although there seems to be no fundamental technological barrier to that. Location-based services, augmented reality, real-time information search, and social network search and recommendations, have been identified as some of the key trends that may shape the future of mobile search. User demand for innovative mobile search-based applications is largely taken for granted, but experts lack a clear view on suitable business models that would allow for sustainable economic development. Originality/value ? Innovating is not only inventing. Understanding what drives customers? willingness to use ? and to pay for ? a product or service is essential in order to design appropriate services and introduce these innovations to the market. There is a growing literature on mobile search-related technology, but the market context is largely unexplored.
International
Si
JCR
Si
Title
Online Information Review
ISBN
1468-4527
Impact factor JCR
0,939
Impact info
Volume
Vol. 36
10.1108/14684521211287918
Journal number
6
From page
846
To page
857
Month
ENERO
Ranking
COMPUTER SCIENCE, INFORMATION SYSTEMS 66/135 (SCI)
Participants
  • Autor: José Luis Gómez-Barroso UNED
  • Autor: Margherita Bacigalupo IPTS
  • Autor: Stavri G. Nikolov IPTS
  • Autor: Ramón Compañó IPTS
  • Autor: Claudio Antonio Feijoo Gonzalez UPM
Research Group, Departaments and Institutes related
  • Creador: Grupo de Investigación: Ingeniería Óptica
  • Centro o Instituto I+D+i: Centro de Domótica Integral, CEDINT
  • Departamento: Señales, Sistemas y Radiocomunicaciones