Observatorio de I+D+i UPM

Memorias de investigación
Ponencias en congresos:
IDENTIFYING THE CORE COMPETENCE AS A KEY REQUIREMENT FOR BUSINESS MODEL INNOVATION. THE CASE OF AIRLINES AS A SERVICE INDUSTRY
Año:2012
Áreas de investigación
  • Humanidades y ciencias sociales
Datos
Descripción
Core competencies form the basis of an organization?s skills and the basic element of a successful strategic execution. Identifying and strengthening the core competencies enhances flexibility thereby strategically positioning a firm for responding to competition in the dynamic marketplace and can be the difference in quality among firms that follow the same business model. A correct understanding of the concept of business models, employing the right core competencies, organizing them effectively and building the business model around the competencies that are constantly gained and assimilated can result in enhanced business performance and thus having implications for firms that want to innovate their business models. Flexibility can be the firm?s agility to shift focus in response to external factors such as changing markets, new technologies or competition and a firm?s success can be gauged by the ability it displays in this transition. Although industry transformations generally emanate from technological changes, recent examples suggests they may also be due to the introduction of new business models and nowhere is it more relevant than in the airline industry. An analysis of the business model flexibility of 17 Airlines from Asia, Europe and Oceania, that is done with core competence as the indicator reveals a picture of inconsistencies in the core competence strategy of certain airlines and the corresponding reduction in business performance. The performance variations are explained from a service oriented core competence strategy employed by airlines that ultimately enables them in having a flexible business model that not only increases business performance but also helps in reducing the uncertainties in the internal and external operating environments. This is more relevant in the case of airline industry, as the product (the air transportation of passengers) minus the service competence is all the same.
Internacional
Si
Nombre congreso
GLOBAL INNOVATION AND KNOWLEDGE ACADEMY
Tipo de participación
960
Lugar del congreso
Valencia
Revisores
Si
ISBN o ISSN
978-84-9386-425-5
DOI
Fecha inicio congreso
09/07/2012
Fecha fin congreso
09/07/2012
Desde la página
1
Hasta la página
14
Título de las actas
GLOBAL INNOVATION AND KNOWLEDGE ACADEMY
Esta actividad pertenece a memorias de investigación
Participantes
  • Autor: Sujith Krishnan S Nair . (UPM)
  • Autor: Hanna Paulose
  • Autor: Miguel Palacios Fernandez (UPM)
  • Autor: Jose Javier Tafur Segura (UPM)
Grupos de investigación, Departamentos, Centros e Institutos de I+D+i relacionados
  • Creador: Grupo de Investigación: Innovación, Propiedad industrial y Política tecnológica (INNOPRO)
  • Departamento: Ingeniería de Organización, Administración de Empresas y Estadística
S2i 2021 Observatorio de investigación @ UPM con la colaboración del Consejo Social UPM
Cofinanciación del MINECO en el marco del Programa INNCIDE 2011 (OTR-2011-0236)
Cofinanciación del MINECO en el marco del Programa INNPACTO (IPT-020000-2010-22)