Observatorio de I+D+i UPM

Memorias de investigación
Ponencias en congresos:
An Empirical Case of a Context-Aware Mobile Recommender System in a Banking Environment
Año:2012
Áreas de investigación
  • Ingenierías,
  • Ciencias de la computación y tecnología informática
Datos
Descripción
Traditional E-Commerce applications have evolved in the last years due to the growth of the mobile environment, creating a new research area known as U-Commerce. The application of these techniques in the banking environment has been a direct outcome in order to enhance the services offered to end users. In this paper, we present a context-aware mobile recommender system based on real banking data provided by a well known Spanish bank. The data were composed by customer profiles, credit card transactions and information about places where bank clients have previously spent their money. The system model and its architecture are described taking into account social, mobility and ubiquitous requisites to generate personalized recommendations. The mobile prototype deployed in the bank was evaluated in a survey among 100 users with good results regarding trust, usefulness and effectiveness.
Internacional
Si
Nombre congreso
2012 Third FTRA International Conference on Mobile, Ubiquitous, and Intelligent Computing (MUSIC 2012)
Tipo de participación
960
Lugar del congreso
Vancouver, BC, Canada
Revisores
Si
ISBN o ISSN
978-1-4673-1956-0
DOI
10.1109/MUSIC.2012.11
Fecha inicio congreso
26/06/2012
Fecha fin congreso
28/06/2012
Desde la página
13
Hasta la página
20
Título de las actas
Proceedings of the 2012 Third FTRA International Conference on Mobile, Ubiquitous, and Intelligent Computing
Esta actividad pertenece a memorias de investigación
Participantes
  • Autor: Daniel Gallego Vico (UPM)
  • Autor: Gabriel Huecas Fernandez-Toribio (UPM)
Grupos de investigación, Departamentos, Centros e Institutos de I+D+i relacionados
  • Creador: Grupo de Investigación: Internet de Nueva Generación
  • Departamento: Ingeniería de Sistemas Telemáticos
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