Observatorio de I+D+i UPM

Memorias de investigación
Artículos en revistas:
Barriers and drivers for non-shoppers in B2C e-commerce: A latent class exploratory analysis
Año:2013
Áreas de investigación
  • Organización de la empresa
Datos
Descripción
The barriers and drivers of e-shopping, as well as segmentation and behavior of e-shoppers, have been long studied in the last two decades, but the behavior of non-shoppers in business-to-consumer (B2C) e-commerce is still an open field for research which has seldom been dealt with. Our exploratory study has as its main objective the classification of non-shoppers in B2C e-commerce based on the barriers which keep deterring them from purchasing on the Internet and the drivers which might lead them to engage in e-shopping. In order to achieve this goal, data was gathered from 1499 Spanish respondents from a nationwide household panel survey. The responses were analyzed using a latent class analysis (LCA) approach and the results show four different types of non-shoppers based on the barriers for online shopping, while six different groups were identified based on the drivers to start shopping on the Internet. Implications for research and practice from the findings of the study are discussed in the final section.
Internacional
Si
JCR del ISI
Si
Título de la revista
Computers in Human Behavior
ISSN
0747-5632
Factor de impacto JCR
2,273
Información de impacto
Datos JCR del año 2013
Volumen
29
DOI
10.1016/j.chb.2012.01.024
Número de revista
2
Desde la página
314
Hasta la página
322
Mes
MARZO
Ranking
27/126 (Q1) en PSYCHOLOGY, MULTIDISCIPLINARY
Esta actividad pertenece a memorias de investigación
Participantes
  • Autor: Santiago Iglesias Pradas (UPM)
  • Autor: Felix Jose Pascual Miguel (UPM)
  • Autor: Angel Hernandez Garcia (UPM)
  • Autor: Jose Julian Chaparro Pelaez (UPM)
Grupos de investigación, Departamentos, Centros e Institutos de I+D+i relacionados
  • Creador: Centro o Instituto I+D+i: Centro de Domótica Integral, CEDINT
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