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Memorias de investigación
Artículos en revistas:
Extrinsic Benefits and Perceived Quality as Determinants of Perceived Satisfaction: An Application to a B2C Repurchase Model
Año:2013
Áreas de investigación
  • Psicología del marketing y del comportamiento del consumidor,
  • Comercio electrónico
Datos
Descripción
This study presents a B2C electronic commerce repurchase model, introducing current purchasing habits and satisfaction as determinants, explained in terms of the extrinsic benefits and perceived quality. To carry out the study, a survey was carried out among 1307 Spanish users from a household panel; the results from the survey have confirmed the proposed predictive model, which gives an explanation of 61.4 percent of the repurchase intention. Data was analysed by the partial least squares (PLS) method for validation and predictive ability assessment. The results confirm all hypotheses, including a significant influence of extrinsic benefits and perceived quality on satisfaction. The most significant conclusion was that B2C electronic commerce managers need to achieve high levels of satisfaction from Internet purchasers by enhancing perceived quality and perceived benefits obtained. On the discussion of results, the authors offer some hints in order to achieve this goal.
Internacional
Si
JCR del ISI
No
Título de la revista
Communications in Computer and Information Science
ISSN
1865-0929
Factor de impacto JCR
Información de impacto
Volumen
278
DOI
10.1007/978-3-642-35879-1_11
Número de revista
Desde la página
98
Hasta la página
106
Mes
SIN MES
Ranking
Esta actividad pertenece a memorias de investigación
Participantes
  • Autor: Alberto Urueña Lopez (UPM)
  • Autor: Santiago Iglesias Pradas (UPM)
  • Autor: Angel Hernandez Garcia (UPM)
Grupos de investigación, Departamentos, Centros e Institutos de I+D+i relacionados
  • Creador: Grupo de Investigación: Innovación, Propiedad industrial y Política tecnológica (INNOPRO)
  • Centro o Instituto I+D+i: Centro de Domótica Integral, CEDINT
  • Departamento: Ingeniería de Organización, Administración de Empresas y Estadística
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