Observatorio de I+D+i UPM

Memorias de investigación
Capítulo de libro:
Adoption of Mobile Video-Call Service: An Exploratory Study
Año:2013
Áreas de investigación
  • Psicología del marketing y del comportamiento del consumidor,
  • Teléfono móvil
Datos
Descripción
The main results from the study confirm the influence of the variables from Technology Acceptance Model ?perceived ease of use and perceived usefulness? and of perceived compatibility on the adoption of this service. Although self-expressiveness was also found to be an antecedent of perceived usefulness, all other variables ?personal innovativeness, subjective norm, perceived behavioral control, perceived cost, and perceived quality of service? were found to have no influence on the adoption of mobile video-calls. Other important findings are the critical role played by perceived usefulness, the existing gap between attitudes, intentions and actual use, and the role of perceived cost in the adoption of mobile video-call. Other findings and recommendations for future research are also discussed.
Internacional
Si
DOI
10.4018/978-1-4666-1939-5.ch003
Edición del Libro
1
Editorial del Libro
IGI Global
ISBN
9781466619395
Serie
Título del Libro
Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy
Desde página
49
Hasta página
72
Esta actividad pertenece a memorias de investigación
Participantes
  • Autor: Angel Hernandez Garcia (UPM)
  • Autor: Angel Francisco Agudo Peregrina (UPM)
  • Autor: Santiago Iglesias Pradas (UPM)
Grupos de investigación, Departamentos, Centros e Institutos de I+D+i relacionados
  • Creador: Grupo de Investigación: Innovación, Propiedad industrial y Política tecnológica (INNOPRO)
  • Centro o Instituto I+D+i: Centro de Domótica Integral, CEDINT
  • Departamento: Ingeniería de Organización, Administración de Empresas y Estadística
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