Observatorio de I+D+i UPM

Descripción
The main objective of this research is to review in the academic literature the terms Corporate Identity, Corporate Image and Organizational Reputation in an effort to condense and organize the existing knowledge in the field of business, in order to help clarify the ambiguity that is generated when using these terms in business and academic circles as manifested by the resistence of problems in identifying the differences among them. The methodology followed consists of a strategy which corresponds to a non-experimental descriptive design, which uses three criteria to review the state of the art. This approach can help identify a set of aspects that are considered to have been insufficiently addressed in the studies conducted to date, in order to contribute to the accurate differentiation of the terms.
Internacional	Si
Nombre congreso	LACCEI-2013
Tipo de participación	960
Lugar del congreso	Cancún, Mexico
Revisores	Si
ISBN o ISSN	978-0-9822896-6-2
DOI
Fecha inicio congreso	14/08/2013
Fecha fin congreso	16/05/2013
Desde la página	1
Hasta la página	10
Título de las actas	Innovation in Engineering, Technology and Education for Competitiveness and Prosperity

Esta actividad pertenece a memorias de investigación

• Autor: Carlos Rodriguez Monroy (UPM)
• Autor: Yilsy Núñez Guerrero

• Creador: Grupo de Investigación: Ingeniería de la Calidad Alimentaria
• Departamento: Ingeniería de Organización, Administración de Empresas y Estadística