Descripción
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This paper analyses the relationship between productive efficiency and online-social-networks (OSN) in Spanish telecommunications firms. A data-envelopment-analysis (DEA) is used and several indicators of business ?social Media? activities are incorporated. A super-efficiency analysis and bootstrapping techniques are performed to increase the model?s robustness and accuracy. Then, a logistic regression model is applied to characterise factors and drivers of good performance in OSN. Results reveal the company?s ability to absorb and utilise OSNs as a key factor in improving the productive efficiency. This paper presents a model for assessing the strategic performance of the presence and activity in OSN. | |
Internacional
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Si |
JCR del ISI
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Si |
Título de la revista
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Information & Management |
ISSN
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0378-7206 |
Factor de impacto JCR
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1,663 |
Información de impacto
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Datos JCR del año 2012 |
Volumen
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51 |
DOI
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http://dx.doi.org/10.1016/j.im.2014.05.009 |
Número de revista
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6 |
Desde la página
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712 |
Hasta la página
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725 |
Mes
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SEPTIEMBRE |
Ranking
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