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Memorias de investigación
Capítulo de libro:
Extrinsic Benefits and Perceived Quality as Determinants of Perceived Satisfaction: An Application to a B2C Repurchase Model
Año:2013
Áreas de investigación
  • Ingenierías
Datos
Descripción
This study presents a B2C electronic commerce repurchase model, introducing current purchasing habits and satisfaction as determinants, explained in terms of the extrinsic benefits and perceived quality. To carry out the study, a survey was carried out among 1307 Spanish users from a household panel; the results from the survey have confirmed the proposed predictive model, which gives an explanation of 61.4 percent of the repurchase intention. Data was analysed by the partial least squares (PLS) method for validation and predictive ability assessment. The results confirm all hypotheses, including a significant influence of extrinsic benefits and perceived quality on satisfaction. The most significant conclusion was that B2C electronic commerce managers need to achieve high levels of satisfaction from Internet purchasers by enhancing perceived quality and perceived benefits obtained. On the discussion of results, the authors offer some hints in order to achieve this goal.
Internacional
Si
DOI
Edición del Libro
Editorial del Libro
ISBN
978-3-642-35878-4
Serie
Título del Libro
Information Systems, E-learning, and Knowledge Management Research
Desde página
98
Hasta página
106
Esta actividad pertenece a memorias de investigación
Participantes
  • Autor: Alberto Urueña-López
  • Autor: Santiago Iglesias Pradas (UPM)
  • Autor: Angel Hernandez Garcia (UPM)
Grupos de investigación, Departamentos, Centros e Institutos de I+D+i relacionados
  • Creador: Centro o Instituto I+D+i: Centro de Domótica Integral, CEDINT
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