Descripción
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The banking industry is observing how new competitors threaten its millennial business model by targeting unbanked people, offering new financial services to their customer base, and even enabling new channels for existing services and customers. The knowledge on users, their behaviour, and expectations become a key asset in this new context. Well aware of this situation, the Center for Open Middleware, a joint technology center created by Santander Bank and Universidad Politécnica de Madrid, has launched a set of initiatives to allow the experimental analysis and management of socio-economic information. PosdataP2P service is one of them, which seeks to model the economic ties between the holders of university smart cards, leveraging on the social networks the holders are subscribed to. In this paper we describe the design principles guiding the development of the system, its architecture and some implementation details | |
Internacional
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Si |
Nombre congreso
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7th International Workshop on Context-Awareness and Personalization in Cloud and Service Computing, - WISE 2014 |
Tipo de participación
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960 |
Lugar del congreso
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Thessaloniki (Grecia) |
Revisores
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Si |
ISBN o ISSN
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978-960-9502-17-7 |
DOI
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Fecha inicio congreso
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12/10/2014 |
Fecha fin congreso
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14/10/2014 |
Desde la página
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177 |
Hasta la página
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190 |
Título de las actas
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in Workshop Proceedings of the 15th International Conference on Web Information System Engineering |