Memorias de investigación
Communications at congresses:
Using Augmented Reality and Social Media in Mobile Applications to Engage People on Cultural Sites
Year:2014

Research Areas
  • Electronic technology and of the communications

Information
Abstract
One of the toughest challenges that curators and professionals in the heritage sector face is how to attract, engage and retain visitors of heritage institutions. The current approaches have only limited success since they still follow the same centralized strategy of producing and delivering cultural content to the general public. This paper provides an overview of current trends in information technology that are most relevant to cultural institutions, and investigates how augmented reality, gamification, storytelling and social media can improve visitors? experience by providing new means of participation, proposing a radically new approach in defining cultural content and creating personalised experiences with cultural heritage objects. The paper considers actual use cases provided by the European research project TAG CLOUD to define the functional range of suitable applications and proposes a set of system components that are being implemented in TAG CLOUD.
International
Si
Congress
Proceedings of the 8th International Conference, Universal Access in Human-Computer Interaction, UAHCI 2014.
960
Place
8th International Conference, Universal Access in Human-Computer Interaction.
Reviewers
Si
ISBN/ISSN
1611-3349
10.1007/978-3-319-07440-5
Start Date
22/06/2014
End Date
27/06/2014
From page
662
To page
672
Proceedings of the 8th International Conference, Universal Access in Human-Computer Interaction, UAHCI 2014 Held as Part HCI International 2014.
Participants

Research Group, Departaments and Institutes related
  • Creador: Grupo de Investigación: Tecnologías de Apoyo a la Vida
  • Centro o Instituto I+D+i: Centro de tecnología Biomédica CTB
  • Departamento: Tecnología Fotónica y Bioingeniería