|
Descripción
|
|
|---|---|
| ONLINE MEDIA PLATFORMS - The evolution of the Internet has led to the rise of different types of online platforms that bring two or more groups of customers together. Platforms such as Amazon and eBay connect sellers and buyers and earn revenues from the transaction fees they charge.2 Other web-based businesses rely on advertising to make their platform profitable. These businesses provide a service, a search engine (Google) or a social network site (Facebook), or offer access to content such as videos (YouTube) in order to attract users. Access to that traffic is sold to advertisers who generate the money for the platform. In addition to their two-sided, or more generally, multi-sided nature, these online media platforms form part of the so-called ?new economy? that is characterized by specific features such as the presence of network effects and switching costs. | |
|
Internacional
|
Si |
|
ISSN o ISBN
|
978-1-58381-852- 7 |
|
Entidad relacionada
|
|
|
Nacionalidad Entidad
|
Sin nacionalidad |
|
Lugar del congreso
|
|