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Abstract
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| Since the emergence of electronic commerce, the study of motivations as good predictors of consumers' purchas- ing behavior collects much of the attention of the literature. However, most studies rely on regression analyses, which have relevant limitations. This study uses fuzzy-set qualitative comparative analysis (fsQCA) to analyze the influence of motivations and barriers on online-shopping behavior from a compilation of 33 motivational and 12 disheartening items of e-commerce as conditions, and purchase behavior as outcome. The empirical anal- ysis uses responses of 817 Internet users to an online questionnaire. The method includes a previous principal component analysis that reduces the number of conditions to 7 motivations (hedonic, product variety, product customization, convenience, price, lack of sociality, and Internet exclusive availability) and 3 barriers (in-person, risk, and delivery). fsQCA offers insight into the knowledge of online shopping drivers and inhibitors, with rele- vant implications for theory and practitioners. | |
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International
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Si |
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JCR
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Si |
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Title
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Journal of Business Research |
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ISBN
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0148-2963 |
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Impact factor JCR
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1,306 |
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Impact info
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Datos JCR del año 2013 |
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Volume
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69 |
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10.1016/j.jbusres.2015.10.092 |
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Journal number
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4 |
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From page
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1277 |
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To page
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1282 |
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Month
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SIN MES |
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Ranking
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