Observatorio de I+D+i UPM

Memorias de investigación
Ponencias en congresos:
Persona as a Tool to Involving Human in Agile Methods: Contributions from HCI and Marketing
Año:2014
Áreas de investigación
  • Ingenierías
Datos
Descripción
Human centricity refers to the active involvement in the overall product lifecycle of different human actors including end-users, stakeholders and providers. Persona is one of the different tools that exist for human centricity. While marketing is the original domain in which persona was introduced, this technique has also been widely used in user-centered design (UCD) design. In these two perceptions, persona has demonstrated its potential as an efficient tool for grouping the users or customers and focusing on user or customer needs, goals and behavior. A segmentation technique is generally used with persona in order to group individual users according to their common features, identifying within these groups those that represent a pattern of human behavior. This paper investigates how persona has been used to improve the usability in the agile development domain, while studying which contributions from marketing and HCI have enriched persona in this agile context
Internacional
Si
Nombre congreso
5th IFIP WG 13.2 International Conference, HCSE 2014,
Tipo de participación
960
Lugar del congreso
Revisores
Si
ISBN o ISSN
978-3-662-44810-6
DOI
Fecha inicio congreso
16/09/2014
Fecha fin congreso
18/09/2014
Desde la página
134
Hasta la página
155
Título de las actas
5th IFIP WG 13.2 International Conference, HCSE 2014, Proceedings
Esta actividad pertenece a memorias de investigación
Participantes
  • Autor: Ana Maria Moreno Sanchez-Capuchino (UPM)
Grupos de investigación, Departamentos, Centros e Institutos de I+D+i relacionados
  • Creador: Departamento: Lenguajes y Sistemas Informáticos e Ingeniería de Software
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