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Memorias de investigación
Artículos en revistas:
Influences of gender and product type on online purchasing
Año:2015
Áreas de investigación
  • Psicología del marketing y del comportamiento del consumidor
Datos
Descripción
This study examines gender differences in the online purchasing behavior of consumers who purchase digital and non-digital goods. The research model builds upon the extended unified theory of acceptance and use of technology (UTAUT2), adding two key e-commerce variables: perceived risk and trust. Empirical analysis uses data from 817 Spanish consumers' responses to an online questionnaire. Gender differences?not considering product type effect?are significant in relationships between effort expectancy and purchase intention and between social influence and purchase intention. Product type affects the relationship between perceived risk and purchase intention in digital goods, where the influence is significantly higher for women. Significant gender differences don't appear for purchase intention in non-digital goods. Product type significantly influences the relationship between performance expectancy and purchase intention, and between facilitating conditions and purchase intention. Product type significantly influences the relationship between perceived risk and purchase intention for women but not for men.
Internacional
Si
JCR del ISI
Si
Título de la revista
Journal of Business Research
ISSN
0148-2963
Factor de impacto JCR
Información de impacto
Volumen
68
DOI
10.1016/j.jbusres.2015.01.050
Número de revista
7
Desde la página
1550
Hasta la página
1557
Mes
JULIO
Ranking
Esta actividad pertenece a memorias de investigación
Participantes
  • Autor: Felix Jose Pascual Miguel (UPM)
  • Autor: Angel Francisco Agudo Peregrina (UPM)
  • Autor: Jose Julian Chaparro Pelaez (UPM)
Grupos de investigación, Departamentos, Centros e Institutos de I+D+i relacionados
  • Creador: Grupo de Investigación: Innovación, Propiedad industrial y Política tecnológica (INNOPRO)
  • Centro o Instituto I+D+i: Centro de Domótica Integral, CEDINT
  • Departamento: Ingeniería de Organización, Administración de Empresas y Estadística
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