Observatorio de I+D+i UPM

Memorias de investigación
A new wine superpower? An analysis of the Chinese wine industry
Áreas de investigación
  • Viticultura,
  • Agricultura comercial,
  • Análisis económico
China is one of the most attractive wine markets and a hopeful wine producer in the 21st century. Current studies of wine in China tend to focus on the wine market but seldom analyze the domestic wine industry which contributes approximately 80% of the total wine consumed in the country while Westerners know little of it. This paper analyzes the current situation and the perspectives of the wine industry in China considering both traditional conditions such as wine history, wine policies as well as recent conditions such as ecommerce, climate change and domestic economy trend. We conduct a ?SWOT? of the Chinese wine industry considering four sectors (producing, processing, selling and consuming) and use a SWOT Matrix analysis. Then we provide strategies for the development of the Chinese industry from governmental level, industrial level and enterprises level.
Entidad relacionada
Oral presentation, 10th Annual Conference of the American Association of Wine Economist in Bordeaux, France
Nacionalidad Entidad
Lugar del congreso
Bordeaux, France AAWE Working Paper No. 198 ? Business
Esta actividad pertenece a memorias de investigación
  • Autor: Yuanbo Li (UPM)
  • Autor: Isabel Bardaji De Azcarate (UPM)
Grupos de investigación, Departamentos, Centros e Institutos de I+D+i relacionados
  • Creador: Centro o Instituto I+D+i: Centro de Estudios e Investigación para la Gestión de Riesgos Agrarios Medioambientales (CEIGRAM). Centro Mixto UPM-AGROMUTUA-ENESA
  • Departamento: Economía Agraria, Estadística y Gestión de Empresas
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