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Memorias de investigación
Artículos en revistas:
Direct Selling: A posible type of entrepreneurship
Año:2017
Áreas de investigación
  • Empresa
Datos
Descripción
This paper is focused on the multi-level marketing (MLM) as a valid alternative of entrepreneurship, minimizing the effects of economic crisis into the unemployment. MLM as one of the Direct Selling (DS) techniques is a system for the marketing of goods and services that is based on person-to-person relations. The aims of this paper are double, 1) Considering DS as an alternative type of entrepreneurship, and 2) proposing a SWOT matrix so that authorities, direct marketers and distributors will able to design successful strategies. The methodology followed is mixed. First of all, the existing literature has been analyzed to get the needed background. Secondly, distributors of some DS firms have been interviewed in order to know their opinion. This exploratory work confirms that DS may be an alternative for entrepeneurship. It presents different advantages: it allows flexible working, low investment requirements, the flexibility in its management and the possibility of carrying it out on a part-time basis. Thus, distributors have developed a business with the guarantees offered by the brand that protects them. On the other hand, DS shows a negative impact due to the pyramid sales schemes and other illicit and fraudulent activities. From the SWOT analisis and in order to promote MLM entrepreneurship, several systems should be reinforced, in DS companies, distributors and distribution network managers and, also, at a Government level.
Internacional
Si
JCR del ISI
Si
Título de la revista
Transylvanian review, 2017:
ISSN
1221-1249
Factor de impacto JCR
0,045
Información de impacto
Volumen
XXV
DOI
Número de revista
19
Desde la página
1
Hasta la página
13
Mes
SIN MES
Ranking
Esta actividad pertenece a memorias de investigación
Participantes
  • Autor: M. Carmen Aviles Palacios (UPM)
Grupos de investigación, Departamentos, Centros e Institutos de I+D+i relacionados
  • Creador: Grupo de Investigación: Tecnología de la Madera y el Corcho
  • Departamento: Ingeniería y Gestión Forestal y Ambiental
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