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Abstract
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| Despite the increasing interest in omni-channel operation both in academia and business contexts, the understanding and knowledge about the elements of channel integration is still limited. Furthermore, at this moment there are no instruments that facilitate measurement of the level of channel integration, as well as of information about which indicators to use when measuring that level. This study addresses this gap by defining a systematic set of indicators to measure the level of channel integration and categorizes the indicators in six different areas along the whole shopping process. The study further tests the measurement instrument with a sample of 22 fashion and clothing and apparel retailers operating in Spain. The proposed measures and the results from this study will help establish the basis for the application of the measurement instrument in different contexts and, in last instance, will help companies to improve their omnichannel strategies. | |
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International
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Si |
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JCR
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Si |
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Title
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European Journal of International Management |
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ISBN
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1751-6757 |
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Impact factor JCR
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0,672 |
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Impact info
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Datos del JCR de 2017 |
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Volume
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10.1504/EJIM.2020.10017394 |
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Journal number
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In Press |
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From page
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To page
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Month
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SIN MES |
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Ranking
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SSCI-JCR 2017 (0,672): Management (197/200; Q4) SJR 2017 (0,3): Business and International Management (166/386; Q2); Organizational Behavior and Human Resource Management (110/173; Q3); Education (558/1262; Q3). |